Email marketing is still one of the most effective marketing strategies for small business, however, people don’t trust it because they don’t do it rightly. Imagine, you buy a mailing list from an XYZ company with emails of 500,000 US consumers and you plan to send out a blast about your amazing new online store that sells affordable clothing.
You’re so eager to push the message out that you’ve bought a high-end mailing service, hired a newsletter marketer to design and send out the blast and so on….
With this $1000+ investment, you’re so happy and expecting that your website will be overloaded with customers once the mail is delivered in their inbox, but nothing happens and your $1000 is wasted! But honestly, that’s just a blunder, because you never know who these people are, when they signed up or even you are not sure if they ever signed up or their email was taken into the list without their consent.
Let me tell you very honestly, that’s just a blunder, because you never know who these people are, when they signed up or even you are not sure if they ever signed up or their email was taken into the list without their consent.
The only way to have success with email marketing is to segment your lists and invest time in big picture strategies like positioning, voice, value and conversion optimization. You must conduct research for acquiring real subscribers and available email marketing tools for small business that can help you take your business to the next level.
Do consider the tips below for result oriented email marketing:
- Create your own exclusive mailing list. Mailing lists purchased from XYZ companies are never useful, they just decrease your open rate and overload the mailing server.
- Make conversion a habit; do not send a blast out of the blue, rather keep a regular emailer, i.e. once a week or twice a month.
- Overwhelm users with value; deliver them something of high value in each issue, i.e. coupons, free downloads etc.
- Keep your messages action oriented; tell readers what to do next.
- Use your email marketing not just to sell, but also to say thanks, make an announcement, ask for feedback!
- Gamify a process; use the 1-2-3 method, engage them by offering something to participate in.
- Send emails at right time.
And last, but not least, keep on learning more best practices to optimize your campaigns. Constant learning is the only way to constant improvement!